On 8 December 2012, the famous Hong Kong underwear enterprise, the Embry Group, and the China Women’s Development Foundation got together to co-sponsor a large-scale charity event called the “Love in Full Bloom” Blue Ribbon Charity Event. The donation ceremony was held in the Embry Shandong Industrial Park. In the event, Embry donated underwear items worth 7.04 million to women in underprivileged areas.

At the donation ceremony, Embry Group’s CEO, Ms. Liza Cheng, and China Women’s Development Foundation’s Deputy Secretary General, Mr. Zhu Xisheng, lit the donation map icon together to symbolize that Embry cared for women across the country, and that this care was passed on from family to family like the torch relay of the Olympic flame.