Design is a creation of art.

Underwear, which roams between curves of a human body, is a delicate, wonderful creation of art. Underwear designers, with their astute insights, rich experience in life, and innate discernment in the arts, have fused to perfection artistic quality and underwear brand concepts, imparting more artistic beauty to underwear.

Foremost practitioner of the China underwear industry and creator of the Embry Form brand, Mr. Cheng Man Tai, has said, sources of inspiration for underwear design are wide-ranging, existing in everything around us. Flowers and plants, fish and insects, mountains and rivers in the natural world; or urban architecture, paintings of art, even music can spawn unlimited creativity. Our thinking can move from outer clothing to underwear, or the other way round. It can also go from requirements for functions to consideration of the specific properties of materials and principles of structures, or from styles to deliberation over cutting and matching. Every creative idea must bring about demands.